Riding season is here, and we’re kicking it off the only way we know how! Join us for Ready. Set. Ride. and get in on exclusive giveaways, a chance to win big, and lunch on us!

What’s Happening?

RSVP & Score Free Gear – The first 75 to RSVP and attend will receive a limited-edition Let’s Ride bandana & patch. (RSVP starting on March 14th)

National Sweepstakes – Enter for a shot at a brand-new 2025 Road Glide® in Whiskey Firestorm and an epic VIP Rally Trip.

Hourly Shopping Sprees – Twelve lucky winners will take home a $500 in-store shopping spree (drawings from 1 p.m. – 6 p.m. EST).

Free Lunch – Served from noon until it’s gone!

Don’t miss out on the ultimate kickoff to riding season. Stop by, enter, and get ready to roll!

*NO PURCHASE/PAYMENT NECESSARY. Open only to legal US/DC (excluding HI) & Canada residents, above age of majority. Other eligibility restrictions apply. Entries will only be accepted on 3/28/2025 from 9 AM EST until 11:59 PM EST on 3/30/2025. You do not have to be present to win. Optional: You may “RSVP” to the Ready. Set. Ride. event starting 3/14/2025 at RSVP Dealers (see list here). The 1st 75 people who RSVP will receive a while supplies last Bandana and Patch giveaway item. An RSVP is not an entry & you must enter on 3/28/2025 from 9 AM EST until 11:59 PM EST on 3/30/2025 to be eligible to win. To enter, visit Participating Harley-Davidson^® Dealer, scan QR code & follow instructions no later than 3/30/2025 at 11:59 PM ET. Additional entries are available. For AMOE (email) & additional entry info, see full rules. Limit 5 entries/person & email address regardless of method. DATA RATES MAY APPLY. NOT AVAILABLE IN ALL AREAS OR ON ALL DEVICES. Winner selection: Shopping Spree Prize winners will be randomly selected each hour on 3/29/2025 from 1 PM EST to 6 PM EST. All other winners will be selected through a 2-tier process on 4/1/2025, 1st by selecting 1 qualifying entrant per Dealer, then 1 winner from the qualifiers. Note: EagleRider Prize, is only offered to entrants through EagleRider Affiliated Dealers (see list here), Qualifier & winner for EagleRider Prize will only be selected from entries received by EagleRider Affiliated Dealers respectively. All potential winners will be contacted by email to the email provided. Prizes: 1st Grand Prize (1): 2025 Harley-Davidson^® Road Glide^® Motorcycle ARV $30,899. If this winner RSVP’d as detailed above, prize will also include $2,025 gift card. (ARV: $32,924). If Grand Prize winner did not RSVP, no RSVP gift card will be awarded. VIP Rally Trip Prize includes one (1) $3,500 Visa^® or American Express^® Prepaid Card gift card (ARV: $3,500). European Bike Week Trip Prize (1): Roundtrip airfare trip for 2 (arriving to Milan, departing Vienna), motorcycle rental for 5 days, guided tour (Milan to Vienna) & 4 nights hotel stay for 2. ARV: $7,000. EagleRider Prize (1): Weekend rental getaway (Fri-Tues) valid through 12/31/25 ARV: $1,895. Shopping Spree Prizes (12): $500 H-D® Dealership shopping spree at winner’s Preferred Participating Dealer valid through 5/31/25. ARV: $500. Limit 1 Prize per person. Any travel guests must be 21+. Motorcycle Prize winners must pay tag/title/dealer & fees prior to receipt of Motorcycle Prize. Winners responsible for all taxes/costs not stated above. Other restrictions & eligibility limits apply. For full rules (including details on entries & methods, winner selection, eligibility & prizes) & Winners' List (available 5/30/2025), visit HD-promo.com/readysetride. Sponsor/Operator: Mighty Loud, Inc.